diff --git a/hif/inc/hif.h b/hif/inc/hif.h
index 3df076e4fe..4804549fae 100644
--- a/hif/inc/hif.h
+++ b/hif/inc/hif.h
@@ -52,8 +52,6 @@ extern "C" {
 typedef void __iomem *A_target_id_t;
 typedef void *hif_handle_t;
 
-#define HIF_DBG_PRINT_RATE 1000
-
 #define HIF_TYPE_AR6002   2
 #define HIF_TYPE_AR6003   3
 #define HIF_TYPE_AR6004   5
diff --git a/hif/src/hif_debug.h b/hif/src/hif_debug.h
index a51437bebf..8fa8508d11 100644
--- a/hif/src/hif_debug.h
+++ b/hif/src/hif_debug.h
@@ -1,9 +1,8 @@
 /*
- * Copyright (c) 2014, 2016 The Linux Foundation. All rights reserved.
+ * Copyright (c) 2014, 2016, 2018 The Linux Foundation. All rights reserved.
  *
  * Previously licensed under the ISC license by Qualcomm Atheros, Inc.
  *
- *
  * Permission to use, copy, modify, and/or distribute this software for
  * any purpose with or without fee is hereby granted, provided that the
  * above copyright notice and this permission notice appear in all
@@ -23,6 +22,15 @@
 #define __HIF_DEBUG_H__
 #include "qdf_trace.h"
 
+#define __hif_log_rl(level, format, args...) \
+	QDF_TRACE_RATE_LIMITED(QDF_MODULE_ID_HIF, level, FL(format), ## args)
+
+#define hif_alert_rl(params...) __hif_log_rl(QDF_TRACE_LEVEL_FATAL, params)
+#define hif_err_rl(params...) __hif_log_rl(QDF_TRACE_LEVEL_ERROR, params)
+#define hif_warn_rl(params...) __hif_log_rl(QDF_TRACE_LEVEL_WARN, params)
+#define hif_info_rl(params...) __hif_log_rl(QDF_TRACE_LEVEL_INFO, params)
+#define hif_debug_rl(params...) __hif_log_rl(QDF_TRACE_LEVEL_DEBUG, params)
+
 #define HIF_ERROR(args ...) \
 	QDF_TRACE(QDF_MODULE_ID_HIF, QDF_TRACE_LEVEL_ERROR, ## args)
 #define HIF_WARN(args ...) \
diff --git a/hif/src/sdio/hif_sdio_dev.c b/hif/src/sdio/hif_sdio_dev.c
index a85a48a92a..8ad65dcf7e 100644
--- a/hif/src/sdio/hif_sdio_dev.c
+++ b/hif/src/sdio/hif_sdio_dev.c
@@ -1,9 +1,8 @@
 /*
- * Copyright (c) 2013-2017 The Linux Foundation. All rights reserved.
+ * Copyright (c) 2013-2018 The Linux Foundation. All rights reserved.
  *
  * Previously licensed under the ISC license by Qualcomm Atheros, Inc.
  *
- *
  * Permission to use, copy, modify, and/or distribute this software for
  * any purpose with or without fee is hereby granted, provided that the
  * above copyright notice and this permission notice appear in all
@@ -190,10 +189,7 @@ HTC_PACKET *hif_dev_alloc_rx_buffer(struct hif_sdio_device *pdev)
 	headsize = sizeof(HTC_PACKET);
 	netbuf = qdf_nbuf_alloc(NULL, bufsize + headsize, 0, 4, false);
 	if (netbuf == NULL) {
-		QDF_TRACE_RATE_LIMITED(HIF_DBG_PRINT_RATE, QDF_MODULE_ID_HIF,
-				       QDF_TRACE_LEVEL_ERROR,
-				       "(%s)Allocate netbuf failed\n",
-				       __func__);
+		hif_err_rl("Allocate netbuf failed");
 		return NULL;
 	}
 	packet = (HTC_PACKET *) qdf_nbuf_data(netbuf);
diff --git a/qdf/linux/src/i_qdf_trace.h b/qdf/linux/src/i_qdf_trace.h
index aa3ac261ed..e1b27176c5 100644
--- a/qdf/linux/src/i_qdf_trace.h
+++ b/qdf/linux/src/i_qdf_trace.h
@@ -58,14 +58,26 @@
 #define QDF_TRACE qdf_trace_msg
 #define QDF_VTRACE qdf_vtrace_msg
 #define QDF_TRACE_HEX_DUMP qdf_trace_hex_dump
-#define QDF_TRACE_RATE_LIMITED(rate, module, level, format, ...)\
+#define QDF_MAX_LOGS_PER_SEC 2
+/**
+ * QDF_TRACE_RATE_LIMITED() - rate limited version of QDF_TRACE
+ * @params: parameters to pass through to QDF_TRACE
+ *
+ * This API prevents logging a message more than QDF_MAX_LOGS_PER_SEC times per
+ * second. This means any subsequent calls to this API from the same location
+ * within 1/QDF_MAX_LOGS_PER_SEC seconds will be dropped.
+ *
+ * Return: None
+ */
+#define QDF_TRACE_RATE_LIMITED(params...)\
 	do {\
-		static int rate_limit;\
-		rate_limit++;\
-		if (rate)\
-			if (0 == (rate_limit % rate))\
-				qdf_trace_msg(module, level, format,\
-						##__VA_ARGS__);\
+		static ulong __last_ticks;\
+		ulong __ticks = jiffies;\
+		if (time_after(__ticks,\
+			       __last_ticks + HZ / QDF_MAX_LOGS_PER_SEC)) {\
+			QDF_TRACE(params);\
+			__last_ticks = __ticks;\
+		} \
 	} while (0)
 #else
 #define QDF_TRACE(arg ...)